Limited Time Offer
TRANSFORM YOUR BUSINESS THIS YEAR
 For executives of mid-size companies looking to turn around or strategically grow their companies
Proven high-impact systems from a Growth CFO Playbook
What successful fast-growing companies do differently (packaged in a business performance tune-up framework you can apply today)
  • Resolve constraints
  • ​Unblock pipelines
  • Tune up results
  • ​Grow long-term company value
Are You pulling the right levers
or just spinning in circles?

If everyone is working so hard in your business but it is nowhere near where you want it to be - 
your strategy execution may be failing you. 

Let's Meet
I'm Natalia Vashkovets-Mawby
Growth CFO and Information Strategist
Based in Sydney, Australia
I partner with visionary business leaders to unblock the financial clarity and strategic systems to scale profits, streamline operations, and align financial plans with their growth vision. 

With over 20 years of experience in fast-growth companies, I solve complex challenges across industries, driving financial intelligence and business transformations.

If you are still measuring KPIs in dollars but hoping to create momentum and growth in your business, you need a wake-up call. Book it now.

FROM THOSE I'VE BEEN privileged to WORK WITH...
See What Others Have Said About Their Experience With Me
“The most innovative CFO I have ever met, with the quickest mind and a sharp wit… untimid to challenge us and present some amazing ideas”
Andrew S, Managing Director
"I've loved working with you and have learnt an enormous amount from you over the years. You are a true learner, innovator and forward thinker.”
Cath J, CEO
“A person who has kept me focused and on track!”
Richard J, Director
Have you had any of these questions crossing your mind recently?

“Why does it feel like we’re working harder, but getting less out of it?”
You’ve built a business that’s generating millions in revenue, but every time you try to scale, the cracks get bigger. Margins shrink, cash flow becomes unpredictable, and daily problems keep escalating. The processes that got you to this point aren’t cutting it anymore.
You’re likely starting to wonder if your systems are actually holding you back. And honestly, they probably are. You might be unknowingly scaling inefficiencies, and every time you try to grow, those small problems from the past multiply and eat away at your profits.


“We’ve got customers, we’ve got revenue - so why do I feel like we’re not growing?”
It's frustrating. You’ve seen what’s possible - you know your company can be a serious player in the market. But as you’ve grown, your margins have taken a hit, and financial problems seem to be a constant theme. You’ve probably even started to avoid conversations with your finance team because the news isn’t getting better.
That’s likely because you’re still operating like a smaller business - patching things up, reacting to problems, and scaling inefficiency. If this cycle continues, the business will likely keep hitting the same ceiling.


“How are other mid-sized companies scaling smoothly, while we keep hitting roadblocks?”
Here’s the truth: those companies didn’t get there by daily grind alone. They brought in specialised skills to ensure they weren’t just growing but scaling efficiently. Most hired insanely expensive consultants and coaches many times before they finally found the best way that worked for them. Scaling isn’t just about increasing revenue - it’s about eliminating the information chaos and process inefficiencies that grow with you. 


“If only we could get control of our finances, I could focus on growing the business again.”
Exactly. You shouldn’t be in the trenches dealing with cash flow issues, margin loss, or daily operational fires. Your time should be spent leading the business, improving products and services, and expanding your market. But here’s the thing: until your financial systems are designed for growth, you’ll keep getting pulled back into the same old issues.



If any of this sounds familiar, it’s time to take action. 
Don’t wait until it’s too late. 
The cycle stops when you implement a proven framework for growth and stability. 

Even if these exact problems aren’t yours, you’re reading this because you know there’s room for improvement. Imagine what’s possible if we start from a better place.

make 2025 the year your business breaks through limitations and takes its next leap

Expect when working with me:


  • Customised financial systems that scale effortlessly as your business grows
  • Optimised operational planning aligned with strategic goals
  • Information intelligence and metrics that drive profitability and optimise cash flow
  • Negotiation and contract expertise to get best deals and enhance relationships
  • Automation and process design to eliminate bottlenecks and free up your staff
  • Risk management frameworks that minimise uncertainty while driving growth
  • Investor readiness with clear financial health and transparency

This is how we'll do it
  • First, we’ll meet to assess the unique challenges, resources and opportunities your business has against the strategy you are looking to pursue [completely FREE virtual session with the Growth CFO who's got the knowledge, hands-on experience and tested frameworks that enable companies scale]
  • If you are happy to proceed to the next step, we’ll align your strategy with your capacity to deliver and the resources you need to execute it so that the timing, the efforts and the to-do list are crystal clear for your leadership team
  • Next, we’ll find strategic levers in your operations that will tune-up your business model and the opportunities to take the business to its next level on the path to scale, without burning cash and resources
  • Then, we'll set up KPIs that are right for your business aligning the strategy, resources and efforts to improve returns and achieve growth and impact 
  • And finally, we’ll break down your financial roadmap into manageable milestones with clear metrics around drivers of the outcomes you'll see tomorrow
Within months, you’ll start seeing measurable outcomes across your business.

Book your strategy call now before someone else does

If all it does is give you clarity on where your business can be... would it be worth a call?

It’s a limited-time opportunity as I can only have an opening for a couple of new clients. 
You get a highly commercial growth-focused trained-in-the-trenches CFO and 
priceless frameworks to work on your business. 
For this reason, availability is strictly limited.

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